How to Find, Research, and Validate Content Ideas
Producing great content ideas can be a challenge, but it's essential if you want to create a successful blog, website, or social media campaign. In this blog post, I’ll share with you how to find, research, and validate content ideas that will add overall value to your audience.
Find content ideas that are relevant to your audience.
The first step is to find content ideas that are relevant to your audience. What are your target readers or viewers interested in? What are their pain points? What are they struggling with? Once you know what your audience is interested in, you can start brainstorming content ideas that will address those topics.
For example, our goal here at REINS Marketing is to produce top quality content for our hotels, resorts, and restaurants that will catch a guest’s attention, pique their curiosity to stay at one of our clients’ establishments, and take an action (booking a reservation, trying a new menu item, or following the social media account.
Research your competition.
Once you have a few content ideas, it's time to do some research. What kind of content are your competitors creating? What are they doing well? What could they be doing better? By understanding your competition, you can create content that is unique and stands out.
We’ve started posting more on LinkedIn to try to engage our followers and reply to messages as a content thread - meaning we branch out on a certain topic that we’ve received numerous messages about, whether it’s social media campaigns, organic growth, newsletters, or email marketing.
Validate your content ideas.
Once you have a few content ideas, it's time to validate them. The best way to do this is to create a survey or poll and ask your audience what kind of content they would like to see. You can also use social media to get feedback on your content ideas. BuzzSumo and Google Trends are great tools to gauge and validate your ideas as well.
By following these steps, you can find, research, and validate content ideas that will add value to your audience. Creating great content is essential for any successful blog, website, or social media campaign. By taking the time to find the right content ideas, you can create content that will engage and inform your audience.